At The Pixelate, Chennai, I managed the design for The Old Madras Baking Company, a brand with branches in Chennai, Bangalore, and Hyderabad.

 

The brand had an established design language featuring a brown texture background, a distinct color palette, and hand-drawn illustrations. My role involved adapting and continuing this style for social media, menus, posters, and packaging. For over a year, I maintained the brand's consistent visual identity across various platforms. 

 

This project was particularly special to me, as it was my favorite brand to work on, and I truly enjoyed the creative challenges it presented.